Packaging plays a crucial role in showcasing and preserving beef jerky. Beyond its functional purpose, the right packaging can elevate a brand, attract customers, and even extend product shelf life. At Gilbert’s Beef Jerky, we’ve partnered with Belmark Inc. out of Wisconsin to create custom, standout packaging solutions that reflect our commitment to quality. Let’s dive into the various types of materials, options, and innovations available for jerky packaging—and how they make a difference.
Types of Jerky Packaging Materials
When it comes to packaging jerky, the material matters. The right choice ensures freshness, protects the product, and aligns with branding.
Flexible Packaging
Flexible packaging, such as plastic or foil-based materials, is the most popular choice for jerky. It offers excellent barrier protection against moisture, oxygen, and light, keeping the jerky fresh and flavorful.
Key Benefits:
- Lightweight and portable.
- Durable and puncture-resistant.
- Cost-effective for large-scale production.
Paper-Based Packaging
Paper or kraft-based packaging is gaining popularity for its eco-friendly appeal. Often paired with a clear window, it’s perfect for brands that want to showcase sustainability.
Key Benefits:
- Biodegradable and recyclable.
- Rustic and artisanal appearance.
- Customizable with print options.
Stand-Up Pouches
Made from laminated layers of plastic and foil, stand-up pouches are a versatile option for premium jerky products. They’re designed to stand upright on shelves, maximizing visibility.
Key Benefits:
- Excellent for branding and display.
- Provides strong barrier protection.
- Often resealable for convenience.
Design Features That Make a Difference
Customizing packaging goes beyond material choice. From aesthetics to functionality, there are numerous features to consider.
Rounded Corners
Rounded corners add a sleek, modern touch to packaging while making it more user-friendly. They prevent tearing and give the package a premium feel.
Custom Windows
Adding a window to the packaging allows customers to see the product inside. This transparency builds trust and showcases the quality of the jerky.
Pouch Style vs. Flat Bags
- Pouch Style: These stand-up bags are ideal for retail shelves, offering more room for branding and a polished look.
- Flat Bags: Flat bags are a classic choice for jerky. They’re compact, cost-effective, and great for bulk orders or on-the-go packaging.
Finishes: Matte, Gloss, and Soft Matte
- Matte Finish: Offers a modern, understated look that’s easy on the eyes.
- Gloss Finish: Adds shine and makes colors pop, ideal for vibrant designs.
- Soft Matte: Combines the best of both worlds with a smooth, luxurious feel. Gilbert’s Jerky uses this finish for its sleek, premium look.
Resealable Zippers
Adding a resealable zipper enhances convenience, allowing customers to enjoy their jerky over time without compromising freshness. This feature is especially popular among busy, on-the-go consumers.
Custom Sizes
Packaging can be tailored to any size, from single-serve snack packs to family-sized pouches. Pricing adjusts based on quantity, making it easier to scale production as needed.
Why Gilbert’s Chose Belmark Inc.
Gilbert’s Beef Jerky is proud to partner with Belmark Inc., a leader in packaging innovation. Here’s what makes Belmark the perfect fit for our brand:
A Legacy of Excellence
Founded in 1977, Belmark is known for its commitment to quality, efficiency, and customer partnerships. With over 1,000 employees and six facilities, they bring decades of expertise to every project.
Innovative Solutions
Belmark specializes in pressure-sensitive labels, flexible packaging, and folding cartons. Their Web-to-Print® system allows for fast, high-quality production—delivering stand-up pouches within three weeks of proof approval.
Customization at Its Best
From laser scoring to versatile zipper options and finishing touches, Belmark offers unparalleled flexibility to create packaging that stands out.
Customer-Centric Approach
Belmark’s tagline, “Label Solutions to Business Problems,” reflects their dedication to helping brands save money, reduce inventory waste, and gain a competitive edge. Their close-knit, hardworking team ensures every project is a success.
The Impact of Packaging on Brand Success
The right packaging isn’t just about functionality—it’s a powerful marketing tool. Here’s how great packaging can elevate a jerky brand:
Shelf Appeal
Custom designs, bold colors, and unique finishes attract attention and make your product stand out in crowded retail spaces.
Brand Recognition
Consistent branding across packaging creates a memorable identity, helping customers easily recognize your product.
Customer Experience
Features like resealable zippers and soft matte finishes enhance usability, leaving a lasting impression on consumers.
Sustainability
Eco-friendly packaging options resonate with environmentally conscious shoppers, building trust and loyalty.
Conclusion
Jerky packaging is more than a protective layer—it’s an opportunity to tell your brand’s story, attract customers, and deliver a superior experience. At Gilbert’s Beef Jerky, our collaboration with Belmark Inc. ensures every bag reflects our commitment to quality and innovation. From soft matte finishes to resealable zippers, we’ve designed our packaging to stand out on the shelf and in your hands.
Whether you’re a jerky enthusiast or a fellow business looking to enhance your packaging, remember: the details make all the difference. And at Gilbert’s, we’re all about the details.